• Your Brand at its Highest Level

    Reach New Heights with our Innovative Media Strategies
  • An Inch of PR is Worth a Foot of Advertising

    Don’t let your product sit on shelves, give your brand a PUSH
  • Establish Your Voice

    From Press Releases to Retailer Supported ads, we’ve got your back

About Us

Backed by More Than 100 years of industry experience

InHealth Media is a result driven, strategy based, creatively focused media agency that taps into more than a hundred years of combined experience with Nutritional Products International—our partner company. We provide unique and comprehensive media services with a global reach, targeting Sports Nutrition, Nutraceutical, Functional Beverage, Functional Food, and Natural Personal Care brands.

From our years of experience, we have learned that inch of PR is worth a foot of advertising. In today’s world, media is bigger than ever and the demand for new stories continues to grow. At the same time, the challenge is being heard over the noise of a competitive marketplace.

With InHealth Media’s services and tools, your message will stand out and you’ll see your brand become more valuable as it engages consumers in creative new ways.


Go-To-Market Strategies, Media Roadmaps, Demographic Targeting, Disaster Management

PR & Communications

Writing, Domestic and Global Press Releases, Effective Publicity


Website Design and Management, E-commerce, Online Presence - Social Media, Blogs, SEO


Online and Print, Events and Promotions, Media Planning and Placement


Collateral Development, Graphic Design, Packaging Design, Product Prototyping, Rich Media


E-commerce, Product Analysis/Reviews, Market Identification

What we do.

As branding experts, we understand the challenges you face when promoting your products to consumers and retailers. As you know, effective PR is about more than just writing a press release and hitting the “send” button. Our proven process sees your press release designed to connect, educate, and empower the reader through the buying process.

Your engaging story will then be effectively distributed to a valuable group of niche media outlets, which have a readership that is receptive to your products. We’ve learned that distributing to the correct audience can make or break any media campaign. Take your brand's PR to the next level with our proven checklist for successful media campaigns:

  • Create
  • Educate
  • Connect
  • Distribute

Our Technology

We utilize the latest in communications and media software to excel your brand at a global level. With our database of targeted media outlets, bloggers, and publications, you can be sure your PR will be effectively released to the appropriate audience.

Our Events

Past Promotional Events

InHealth Media has held successful events endorsing the Hulk Hogan Nutrition Launch, the Ronnie Coleman Nutrition Launch, and a book signing with Mr. Roberto Clemente, Jr. These memorable events attract key members of the Media as well as develop connections within the local community.

  • An inch of PR is worth a foot of advertising.

    Mitch Gould, CEO InHealth Media

Our Work

In The Spotlight.

From publicly traded companies to national non-profits, we have covered a wide array of news topics.

  • With IHM, you get much more than a PR agency, you get a dedicated team that is willing to do whatever it takes.

    Mitch Gould, CEO InHealth Media

Our Team

Who are we?

We're a team of professionals.

Mitch, who is third generation retail distribution and manufacturing with an enviable specialization in consumer products, has enjoyed more than 25 years in the retail industry, spanning several categories of consumer products including: lawn and garden, hardware and more recently sports nutrition, dietary supplements and beverages. Over that time, he has represented companies such as: Igloo, Rubbermaid, Sunbeam, Remington, Ames, Chapin, Paramont, Miracle-Gro and Desa International. He also successfully launched a wide variety of products from concept to shelf. His products can be found in such prestigious magazines as: Time, Newsweek, Sports Illustrated, People, US, and U.S. News & World Report. Mitch has placed new entrepreneurs, major companies, and celebrity branded products such as: Steven Seagal's Lightning Bolt, Hulk Hogan’s -Hogan Energy Supplement, Chuck Liddell Iceman RX to name a few, into some of the most sought-after markets and accounts in the country, including Wal-Mart USA, Wal-Mart International, Sam’s Club, Costco, GNC, Tree of Life, Albertson's, Fred Myer, Amazon.com, Walgreens, CVS, Rite-Aid, K-Mart, 7- Eleven, Target, Miejers, Fred's, USA Sports, Long's, Happy Harry's, Home Depot, Lowes, Menards. Mitch Gould noticed a major gap in how manufacturers position themselves in the retail market. From that gap, InHealth Media was formed.

Scott Gould is fourth generation manufacturing and retail distribution. He brings over 10 years of technology experience (web, e-commerce, database, hardware, and technical support) along with 4 years of sales experience. Scott excels at providing cost effective solutions and devising out of the box approaches to meet IHM client needs.

Tim Backes is an experienced marketing professional and blogger who has developed content for brands across a wide range of industries. He is particularly skilled at creating high-impact articles, press releases, blog posts and social media content, and has also written for a popular sports blog. Tim holds a bachelor’s degree in English from the University of Wisconsin.

Joe Donovan is a trusted communications professional with experience working with clients in various industries and sectors to advance their brands. In addition to his marketing and public relations work, Donovan has served as a consultant to state legislators, mayors and various members of Congress. He also served as a partner and vice president of an opinion research firm, was a spokesperson and communications strategist for a Wisconsin state superintendent and worked as director in the office of a U.S. senator. A published author, Joe Donovan earned a B.S. degree from the University of Wisconsin-Whitewater and an M.A. from the University of Wisconsin-Madison.

Steve Bailey is a senior level communications professional with extensive experience in various sectors. In addition to serving as executive editor of one of the largest public relations firms in the U.S., Steve has written and edited news releases, articles, website copy and blog content for companies and organizations around the world. Previously, Steve served as the campaign manager for a U.S. Congressional campaign and worked as a communications specialist with various non-profit advocacy organizations in Wisconsin, Illinois and New York. He also has experience as both a print and broadcast news reporter. Bailey graduated with a B.A. degree in Journalism.

Hantman, a native of Newark, N.J., has law degrees from Hebrew University in Jerusalem (1972) and the University Of Miami School Of Law in Coral Gables, Fla. (1975), where he ranked in the top one-third in the National Multi-State Bar Exam. Hantman has worked on cases involving such notables as actor Steven Seagal, TV talk show host Montel Williams, hockey star Jeremy Roenick, model/actress Anna Nicole Smith and the New York Yankees.

Reid Eckert has been a Certified Nutritional Counselor, educated from prestigious Bastyr College for the past 20 years. His store, Nutrition Direct is located in the Fort Lauderdale, FLA area, although his clients live across and beyond the United States. Reid has an extensive knowledge of how vitamins, minerals, herb and food supplements address the seven main systems of the body. Reid is devoted to bringing nutritional education and quality of life to those with health challenges. Reid specializes in the treatment of diseases and disorders of the human body offering aid from birth to elder care. He is also successful with Anti-Aging, Weight Loss, Sports Nutrition, General Health and Wellness. Reid has been a talk show host on Brain Storm and The Natural Grocer.

Dr. Joseph Purita graduated from Georgetown Medical School and served his internship at the University of Florida Medical Center. Following completion of a residency in orthopedic surgery at University of Miami Jackson Memorial Hospital, he served as Chief Administrative Resident. Dr. Purita joined the Boca Raton Orthopedic Group in 1981 where he currently still practices. Dr. Purita is one of the pioneers in PRP and stem cell injection research. His passion for stem cell research has created The Institute of Regenerative and Molecular Orthopedics, where the standard is set for orthopedic stem cell treatments. Doctors from all over the world train in the use of PRP and stem cell treatment with Dr. Purita at The Institute. Having interests beyond traditional practices has led Dr. Purita to acquire a degree in anti-aging medicine. In this field also, Dr. Purita is considered a world renowned authority on anti-aging medicine and the use of nutritional supplementation. Dr. Purita has formulated a wide variety of supplements. He has lectured world wide on the use of supplementation in wellness, anti-aging and orthopedic capacities.

More than Twenty years ago, Craig Kuperman chose a career in Creative Design. After he completed Design and marketing courses at Buffalo State College, he moved to New York City and worked as a Marketing Manager at BPI Productions. Under close supervision of design/marketing masters, Kuperman learned the art off Design. He was introduced to the process and principles of award winning design, as well as production and studio procedures. These universally accepted industry standards paved the way for Kuperman to use his training and a National Creative Director at Nielsen Business Media. Over the span of his career, Kuperman developed experience in the Branding, Advertising Marketing, and Online/Offline Design Development. A broad background in design soon led to various job positions in creative management. Kuperman continues to work with studios in different capacities. He strives to maintain the original integrity, quality and high standards of creative design.

Occhipinti has an extensive background as a creative / art director for several New York based design firms, including Epic, Utmost Media and Jungle Communications. Chris’ expertise is in brand development and he is heavily influenced by culture and processes, rather than individual styles and passing trends. Christopher believes that personal expression and instinct should interact as an integral part of the design process, rather than an expectation to engage its audience emotively.

Katy Bailey is a marketing professional with more than five years of hands-on social media experience. She is an expert with several platforms, including Twitter and Facebook. When social media burst on the scene, Katy recognized its promotional potential and has been an enthusiastic user ever since. She loves helping new brands grow online. Katy is also an active blogger and copywriter. She received a BBA in marketing and journalism.

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InHealth Media
165 E. Palmetto Park Rd. Ste. #320 - Third Floor
Boca Raton, FL 33432

Phone: 1-561-544-0719

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